Privacy Notice
Last updated: July 8, 2026.
This Privacy Notice explains how The Why Factor Consulting LLC, doing business as Generative Human ("Generative Human," "Coach," "company," "we," "us," or "our"), collects, uses, stores, and shares personal information in connection with coaching services.
1. Information Collected
The information collected may include:
- Name, email address, phone number, billing information, and contact details
- Scheduling information and appointment history
- Coaching goals, reflections, notes, forms, uploaded documents, and communications
- Session recordings, transcripts, summaries, and related materials where those features are used
- Portal activity, login information, and technical usage information
- Payment and transaction information processed through payment providers
2. How Information Is Used
Personal information may be used to:
- Deliver coaching services
- Schedule sessions and manage communications
- Create, store, and organize session records
- Provide summaries, transcripts, recordings, portal features, and AI-supported tools where applicable
- Improve operations, maintain service quality, and protect security
- Meet legal, tax, insurance, compliance, and business obligations
3. Legal Basis and Consent
Information is collected and used in order to perform the coaching agreement, communicate with clients, operate the business, comply with legal obligations, and where relevant, on the basis of consent.
Where recordings, transcripts, or certain technology features depend on consent, those features may be used only as described in the signed agreement or as otherwise agreed in writing.
4. Third-Party Service Providers
Personal information may be processed by third-party providers that support scheduling, video conferencing, file storage, payment processing, e-signature, communications, transcription, recordings, portal operations, analytics, and AI-supported functionality.
These providers may process or store information as reasonably necessary to support delivery of the services.
5. AI-Supported Features
Where AI-supported features are offered, information provided through the coaching relationship may be used to generate summaries, reflections, prompts, continuity tools, or other support outputs.
These features may be experimental and may not always be accurate, available, or appropriate for every use. They should not be treated as therapy, medical advice, legal advice, financial advice, or crisis support.
6. Retention
Personal information may be retained for as long as reasonably necessary to provide services, maintain records, comply with legal or business obligations, resolve disputes, and enforce agreements.
Unless a different period applies by law or written agreement, coaching-related records may be retained for up to one year after the later of the end of the engagement or the date the record was created. Some contact, billing, tax, insurance, legal, compliance, and business records may be retained longer where reasonably necessary.
7. Security
Reasonable administrative, technical, and operational measures are used to protect personal information. No security measure or transmission method can guarantee complete security.
Clients are responsible for protecting their own passwords, devices, and account access.
8. Sharing of Information
Personal information is not sold. Information may be shared only:
- With service providers supporting business operations
- With the client’s consent
- When required or permitted by law
- To respond to valid legal process
- To address safety, fraud, abuse, or security concerns
- In connection with a business transition if legally permitted
9. Client Choices
Clients may request access, correction, or deletion of personal information, subject to legal, contractual, and operational limits.
Clients may also ask about opting out of recordings, transcripts, or AI-supported features. In some cases, an opt-out may limit or prevent certain services or functions.
10. California Rights
If California privacy law applies, California residents may have additional rights regarding access, deletion, correction, and information about how personal data is collected, used, and disclosed. Requests may be submitted using the contact information below.
11. Contact
Privacy questions or requests may be sent to:
The Why Factor Consulting LLC, d/b/a Generative Human
12. Updates
This Privacy Notice may be updated from time to time. The current version should be posted on the website and made available in connection with the coaching services.
Related pages
Please also review our Standard Terms for Coaching Services, Terms of Use, and Coaching Disclaimer.