Question 1

How do I know which package is right for me?

Accepted Answer

Start with a free 30-min coaching session. Most people arrive thinking they want one thing and leave knowing they need something slightly different. The session is free, there's no pitch, and it's enough time to know if this is a fit.

Question 2

Who do you work with?

Accepted Answer

Two groups, both navigating the same shifting terrain. Women in tech at every career stage — from early-career operators figuring out how to make it all work, to mid-career leaders stepping into bigger visibility, to senior executives carrying the weight of org change. And tech executives — typically Director, VP and above — accountable for outcomes in an environment moving faster than the playbook. The common thread isn't title or stage. It's context: you're leading through AI transformation and you need a partner who gets it.

Question 3

I'm earlier in my career — is this for me?

Accepted Answer

Yes, especially if you're a woman in tech. Whether you're 28 or 58, being human in the age of AI matters. I really enjoy working with early and mid-career women — especially those figuring out how to make it all work: being a mum, a partner, and building a career. I've been there too. :)

Question 4

I'm a senior tech executive — what does this look like for me?

Accepted Answer

You've built real success and you know how to perform under pressure. The work is a confidential space to think clearly about board dynamics, org friction, market uncertainty, and the next big bet — with a partner who understands the terrain and will tell you the truth.

Question 5

What's the difference between executive coaching, leadership coaching and career coaching? Which do you do?

Accepted Answer

Executive coaching is for senior leaders — typically Director, VP, and C-suite — focused on the demands of operating at the top: board dynamics, strategic decisions, scope, visibility, and the pressure that comes with the role. Leadership coaching is broader — it's for anyone leading people or projects who wants to lead more effectively, regardless of seniority. Career coaching is about the shape of your trajectory itself — what's next, when to move, how to navigate transitions, promotions, pivots, or stay-or-go decisions. I cover all three. Most clients land somewhere in the overlap — a senior leader navigating a career inflection, or a mid-career operator stepping into bigger leadership. We shape the work around what you need.

Question 6

How do I know whether I need executive, leadership, or career coaching right now?

Accepted Answer

Use what you're up against, not your title, to decide. If the pressure is operating at the top of an org — board dynamics, scope, big bets, visibility, leading through change you didn't choose — that's executive coaching territory. If you're trying to lead people or projects more effectively (newly leading a team, scaling, navigating a tricky relationship, building presence and influence), that's leadership coaching. If the live question is about the shape of your trajectory — what's next, whether to stay or go, how to position for a bigger role, a pivot, or a return after a break — that's career coaching. Most people sit in more than one at once, and you don't need to pick before we talk. Book a free 30-min coaching session and we'll work out together which lens is most useful right now.

Question 7

Do you work with people outside the tech industry?

Accepted Answer

Occasionally, if the context is right. The work is built around AI transformation, women in tech, and senior tech leadership — if that's your reality, the industry is less important than the challenge.

Question 8

How does 1:1 coaching intake work?

Accepted Answer

Every engagement starts with a 30-minute clarity call. If we decide to work together, we agree the scope and terms in writing, then begin with a 90-minute onboarding session to set goals before regular sessions start.

Question 9

What's the difference between the Decision Session and Leadership Momentum?

Accepted Answer

The Decision Session is one session for one specific challenge — a decision, a conversation, a moment that needs outside perspective. Leadership Momentum is a three-month engagement built around a sustained challenge. If you're not sure which you need, book a free 30-min coaching session and we'll figure it out together.

Question 10

What does "we shape the engagement together" mean?

Accepted Answer

It means there's no fixed curriculum. Session one is spent understanding your context, your challenge, and what you need. The rest of the engagement is built from that. You're not being run through a programme — you're working on your real situation.

Question 11

Do sessions have to happen at fixed times?

Accepted Answer

Sessions are scheduled in advance but built around your calendar. Senior leaders have unpredictable schedules; that's expected, not an obstacle.

Question 12

What's included in the async support?

Accepted Answer

Mid tier: two touchpoints per week, with a 48-hour response window on business days. Top tier: always-on access, same-day responses within business hours Monday through Saturday. Support provided by your preferred channel: text, email, Slack, WhatsApp, voice notes etc.

Question 13

How is pricing structured?

Accepted Answer

Every engagement is designed around your priorities, pace, and desired outcomes. We'll review pricing and options together on your clarity call.

Question 14

Can I pay in instalments?

Accepted Answer

Yes. All packages offer a three-month payment split. Just mention it when we speak.

Question 15

How quickly can I get started?

Accepted Answer

Founding spots are moving on a rolling basis. If you're serious, the best move is to book an exploration call this week.

Question 16

Do you work with international clients?

Accepted Answer

Yes — I serve clients all over the world. The clarity call calendar might not have times that work for your time zone. Drop me a note at sally@generativehuman.ai and we'll find a time that works for you.

Question 17

Where do sessions take place?

Accepted Answer

Video by default. In-person in the Seattle/East Side area is available for premium engagements and can be arranged for intensive formats.

Question 18

What platform do you use for sessions?

Accepted Answer

Zoom or Google Meet — your preference.

Question 19

What if it's not working?

Accepted Answer

That conversation happens in session one, not at the end of the engagement. If the fit isn't right, we address it early. The goal is work that moves something — not a contract being fulfilled.

Question 20

Who are Coaching Circles for?

Accepted Answer

Senior leaders mid-transformation — people who already know how to lead and are navigating something the playbook hasn't caught up with yet. Coaching Circles include both the virtual programme and invitation-only Real salons in Seattle. It is not a leadership fundamentals programme.

Question 21

How many people are in each circle?

Accepted Answer

Six to eight leaders in the six-session intensive. Ten to fifteen in a Real salon. Small enough for meaty conversation, diverse enough for genuine challenge.

Question 22

Is it confidential?

Accepted Answer

Yes. What's said in the room stays in the room. Every circle member agrees to full confidentiality before the programme begins. NDAs can be signed if requested.

Question 23

Can my company pay for the circle?

Accepted Answer

Yes. Invoicing to a company or team budget is straightforward. Get in touch and we'll sort the paperwork.

Question 24

What if I miss a session?

Accepted Answer

Due to confidentiality, we will not record sessions. You will lose the live conversation — which is where most of the value is. Consistent attendance is expected.

Question 25

How much does the Women's Coaching Circle cost?

Accepted Answer

The full six-session programme is $799. Early bird sign-up is $699. That covers all six live sessions, async support between calls, and the private community channel. Payment plans are available if needed.

Question 26

What is the bespoke option?

Accepted Answer

A custom advisory and consulting engagement for organisations navigating something more complex or unique. Where the 1:1 packages are about individual coaching, the bespoke engagement works at the team and organisational level — it may include leadership and career workshops designed specifically for your team (examples include Leading in the Age of AI, or Building Confidence, Clarity and Calm in the Workplace), as well as multiple leaders, team sessions, board advisory, or a combination. There's no fixed structure — scope, format, and investment are defined together, built entirely around your organisation, your team, and your specific transformation. It starts with a conversation.

Question 27

Is there a minimum commitment?

Accepted Answer

That depends on the scope. Some bespoke engagements are a single intensive. Others are ongoing. We define it together before anything is agreed.

Question 28

Are you qualified to be a coach?

Accepted Answer

Yes. I'm a Co-Active certified coach, trained by CTI — the Co-Active Training Institute — which is widely recognised as the gold standard in coach education. Coaching is not a regulated industry, which means anyone can call themselves a coach. I chose to invest in a rigorous professional qualification so you don't have to take that on trust. My training is ICF Level 2 accredited, which is the highest standard the International Coaching Federation awards to a training programme.

Question 29

Why does accreditation matter?

Accepted Answer

Because coaching is unregulated, the market is full of people who completed a weekend course and built a website. Accreditation matters because it tells you the coach has been trained to a verified standard, held to an ethical code, and assessed by an independent professional body — not just self-certified. For senior leaders investing real time and money in this work, it's a meaningful signal. It means the person in the room with you has done the work to be there.

Question 30

What is Co-Active coaching?

Accepted Answer

Co-Active is both a philosophy and a methodology. It's built on the belief that the person being coached is naturally creative, resourceful, and whole — not broken, not in need of fixing. The coach's job is not to give answers but to create the conditions where the right answers emerge. In practice it means the work is led by your agenda, not a curriculum. Sessions are designed around what you're navigating, not a framework being applied to you. It's one of the most widely practised and rigorously researched approaches in professional coaching.

Question 31

What is the ICF?

Accepted Answer

The International Coaching Federation is the leading global professional body for coaching. It sets the ethical standards, competency frameworks, and accreditation criteria that serious coaches and training programmes are measured against. ICF accreditation is not easy to obtain — it requires documented coaching hours, supervisor assessment, and demonstrated competency across a defined set of professional standards. It's the closest thing coaching has to a professional licence.

Question 32

What is Real?

Accepted Answer

Real is a private community for leaders navigating AI transformation — built around honest conversation, not networking theatre. It's where senior operators, executives, and founders show up as themselves, without the performance pressure of public platforms. Real is invitation-only, intentionally intimate, and designed for the conversations that don't happen on LinkedIn.

Question 33

How do I get an invitation?

Accepted Answer

Real is invitation-only, but that doesn't mean exclusive in the exclusionary sense. If you're a senior leader in tech navigating AI transformation, or a woman in tech at any career stage, you're already the right profile. The best way in is to express interest through the Real page — or reach out directly at sally@generativehuman.ai. Every application is reviewed personally, and if the fit is right, you'll receive an invitation with details on the next gathering.

Question 34

What are the Real rooms?

Accepted Answer

Real is structured around rooms — each one a dedicated space for a specific group navigating a specific terrain. Real Women, Real Leadership, and Real PMM are the first three rooms. Real Women is for women in tech at every career stage. Real Leadership is for senior executives and founders leading through AI transformation. Real PMM is for product marketing leaders building brands and narratives in the age of AI. More rooms will launch as the community grows.

Question 35

What happens at a Real event?

Accepted Answer

Real events are small, in-person salons — typically 10 to 15 people — built around honest conversation, not networking theatre. Each one has a theme, a curated room of people who belong in it, and a format designed so people actually talk. You show up, you listen, you say the thing, and you leave with clearer thinking and a few people you want to stay in touch with. No panels, no pitches, no performance.

Question 36

What is the Real grief salon?

Accepted Answer

The 2026 flagship salon is 'When Grief Comes to Work' — an intimate evening for senior leaders who have lost someone and had to keep showing up anyway. It's co-facilitated by Sally Revell and Patricia Bravo, author of In the Room: When Grief Comes to Work. The format is a 90-minute salon followed by a seated dinner, held on September 8, 2026, at The Collective in Seattle. Ten leaders. Invitation only. Off the record.

Question 37

Is there a cost to attend Real events?

Accepted Answer

Most Real salons are free for invited members and their guests. Some special events, including certain flagship salons, may have a cover charge to cover venue and dinner costs. If there is a cost, it is listed clearly on the invitation.

Question 38

What kind of events do you host?

Accepted Answer

Small, intentional gatherings for leaders navigating AI transformation — intimate dinners, salon-style conversations, and occasional workshops. Each one is designed for real talk, not networking theatre.

Question 39

Where can I see upcoming events?

Accepted Answer

The Events page lists everything that's open — both my own gatherings and the Generative Human community calendar. New events are added as they're scheduled.

Question 40

How do I register?

Accepted Answer

Each event has its own RSVP link. Some are free, some have a cover charge, and some are invite-only. The details are on the event card.

Question 41

Are events open to anyone?

Accepted Answer

Most are open to leaders in tech and AI — operators, founders, and executives. A few are reserved for current clients or invite-only. If you're unsure whether an event is right for you, drop me a note at sally@generativehuman.ai.

Question 42

Will events be recorded?

Accepted Answer

No. Events are off the record so people can speak freely. That's the point.

Question 43

Can I suggest or co-host an event?

Accepted Answer

Yes — I'm always open to collaborations with leaders, communities, or companies working on something aligned. Reach out at sally@generativehuman.ai.

Question 44

What is the Next Chapter Confidence event?

Accepted Answer

Next Chapter Confidence is a live evening on July 14, 2026, designed for women in tech who are in transition — whether that's a career pivot, returning after a break, or stepping into something new. It's a practical session with tools for building confidence, clarity, and momentum in your next move. Spaces are limited. You can register via the Events page.

Question 45

What is the client portal?

Accepted Answer

A private, secure space for active clients. It's where we keep your sessions, reflections, agreements, resources, and accountability work in one place — so the work between sessions is as organised as the work in them.

Question 46

How do I get access?

Accepted Answer

Once you become a client, I send you an invitation by email. You set your password, verify your identity, and you're in. Access is by invitation only.

Question 47

What's inside the portal?

Accepted Answer

Your sessions and notes, your coaching agreement, a private reflections journal, accountability tracking, shared resources, and a confidential AI coaching companion trained on Co-Active principles for between-session thinking.

Question 48

Is it confidential?

Accepted Answer

Yes. The portal is built with bank-grade encryption, row-level security, and optional multi-factor authentication. Only you and I can see your content. Nothing is shared, sold, or used to train external models.

Question 49

Can I use the AI coach instead of a session?

Accepted Answer

No — and that's the point. The AI coach is a thinking companion, not a replacement. It's there for the moments between sessions when you want to reflect, prepare, or unpack something on your own time. The real work happens with me.

Question 50

What happens to my data if I stop working with you?

Accepted Answer

You can export everything in your portal at any time. If you choose to close your account, your data is deleted in line with the privacy policy. You stay in control.

Question 51

Will my company fund executive coaching?

Accepted Answer

More often than people assume. Most mid-to-large tech companies have an L&D, leadership development, or high-potential talent budget that can cover 1:1 coaching — and many managers have discretionary spend they can use without central approval. The bigger barrier is usually framing, not budget. Coaching gets funded when it's tied to a specific business outcome the company already cares about (a transformation, a stretch role, retention of a senior leader), not when it's pitched as a personal benefit.

Question 52

What's the best way to ask?

Accepted Answer

Lead with the business problem, not the coaching. Anchor the request to your manager's top priorities for the year, name a specific outcome you'll deliver, and propose a concrete first step (an intro call costs nothing). Ask in a 1:1 conversation first — then follow up with a short written business case so they can forward it to a budget owner without having to translate.

Question 53

Where does the budget usually come from?

Accepted Answer

In order of how often it works: (1) your manager's discretionary budget, (2) function-specific budget tied to a transformation initiative (AI, reorg, new strategy), (3) central L&D or leadership development, (4) HR/People budget for senior leader retention, (5) your individual professional development allowance. If one route is blocked, the others are often still open.

Question 54

What if my manager says no the first time?

Accepted Answer

Most no's are really 'not this quarter' or 'not this scope.' Ask what would need to be true to fund it next cycle, and offer a smaller pilot — a single Decision Session, or a 6-week instead of 3-month engagement. A small yes is much easier to expand than a cold ask is to repeat.

Question 55

Do you have a template I can send my manager?

Accepted Answer

Yes — a one-to-two page business case template you can adapt and submit to your manager, HR business partner, or budget owner. It covers business context, measurable outcomes, investment, ROI benchmarks, funding options, and a low-friction next step. Built using ICF-aligned best practice for executive coaching ROI.

Question 56

How should I handle confidentiality with my employer?

Accepted Answer

Coaching is fully confidential — content from sessions is never shared with your employer. If they're funding the engagement, the standard practice is a light-touch tripartite agreement: you, your manager, and I align on the goals at the start (in your words, not session detail), and a brief readout at the end on whether the goals were met. The substance of what's discussed in sessions stays between us.

Straight answers, no pitch.

Book a free 30-min coaching session.